Increasing your Response Rate
Do you know?

1. What are the three most important ingredients of your
campaign?

2. How can you boost credibilty?

3. What else is proven to boost response?

4. Should you send a postcard, a self-mailer or a letter?

5. If you're sending a brochure, do you need a letter too?

6. What is the best time of year for your lead generation
campaign?

7. If there are certain things you can do to further reduce
postage expense?
Lead Source Direct